Marlin PR

Yahoo Style at London Fashion Week

The Brief

Highlight Yahoo Style’s live stream of select LFW catwalk shows and showcase how the brand is democratising fashion through innovative technology and through its diverse coverage.

The Solution

Our approach involved curating an exclusive event space, the Yahoo Style Lounge, where influencers could catch a series of thought-provoking panel discussions with high profile guests, tune in to the live stream, and chill out in a highly Instagrammable setting.

The Impact

End-to-end storytelling and brand visibility across earned, owned and paid media with nearly seventy influencers networking. We hit an audience of 1.6 million across Instagram and Twitter through influencers alone and secured some blanket press coverage including Campaign, The Daily Telegraph and Daily Mail.

Return to Work