Marlin PR
Gravity 23 4

Putting Gravity Industries on The World Stage

The Brief

Build a narrative in global media about pioneering the “Future of Human Mobility” through Gravity’s unconventional approach to technical innovation and STEM work. The company was founded to challenge perceived boundaries in human aviation and to inspire others to dare to ask “What if?” which requires a heavy reliance on high impact global news spikes and global event support.

The Solution

Gravity Industries designs, build and flies their Jet Suits around the world at over 100 high profile events to date which required a clear process as to how we support and partner with event teams in multiple countries, cultures and languages.. We also have to pick our key news spikes carefully which have involved supporting them breaking Guinness World Speed Records to pioneering new patents in Jet Suit technology. We counsel them on their content strategy across all social media and are currently heavily focused on launching their brand new form of high octane racing entertainment with the world’s first Jet Suit Race in Bermuda. Imagine the combination of a night time Formula 1 race with a Red Bull air race, but with real life marvel superheroes competing for the podium!

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The Impact

Global media relations secured over 2,000 pieces of international coverage in our first month alone, from The Tonight Show to the front cover of Fortune, The New York Times, CBS, Time Magazine and Quartz. Their content has seen them become one of the top performing LinkedIn videos ever and appeared in Google’s year of Search global video.

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