Marlin PR

Four reasons B2B marketers are getting great results from LinkedIn

More and more ad buyers are switching their budgets to LinkedIn - and it's something we've seen here at Marlin too.

The platform is seeing something of a resurgence over the last year, as it's been transformed from being basically a glorified CV database into a genuinely engaging and interesting place to see and post content.

Here are the four main things we think LinkedIn has going for it:

1. Quality

The ad platform is getting better and better. And their targeting works well because everyone is incentivised to have accurate information on there. This is especially true for B2B - where the ability to target by job title or industry sector is super useful.

2. Trust

LinkedIn still has the trust Facebook is losing out on. Obviously Facebook isn't going anywhere anytime soon, but clearly LinkedIn doesn't suffer from the same tainted reputation Facebook has in 2019.

3. Prestige

LinkedIn is, for many professionals, a paid-for platform. This implies quality. It's the same reason newspaper subscriptions are bouncing back. That is, you get what you pay for.

4. Video

LinkedIn's video support has really stepped up a notch in the last year or so. As a result, the LinkedIn feed has become far more engaging as people publish more content. More users = a better ad environment as more and more people start to engage and see results.

Are you interested in getting more out of your digital strategy? We'd love to hear your story! Talk to us to find out how we might be able to help you.

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Date Published

January 29, 2019


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