Marlin PR
Sony Breakfast Clubs

Sony’s Breakfast Clubs

The Brief

Establish brand visibility and relevance for Sony in media circles outside of their traditional media and broadcast niche.

The Solution

We orchestrated a mile-high meeting of minds, with Sony at the centre: The Sony Breakfast Club @ The Shard.

Born out of the desire to lift the lid on Sony’s expanse of knowledge, insight and connections, we created a platform for industry debate and active discussion around the some of the most transformative technology trends of our time - from AI to Big Data.

The Impact

The Sony Breakfast Club has opened the doors to new audiences and connections with both media influencers and peer brands. Moving beyond traditional press, they have engaged media from across the full tech spectrum. The view wasn’t bad, either.

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