Marlin PR
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Forescout’s Internet of Things

The Brief

Forescout was looking for a fresh way to connect with its B2B audiences on social media, driving greater engagement content and demonstrating that the brand really understands and values its audience.

The Solution

We used witty and dry memes across Twitter, LinkedIn and Facebook to talk the language of the technically savvy IT community to engender a feeling of love and amusement in our audience by empathising with their pain points.

The Impact

The content has received nearly half a million impressions so far and over 11,000 engagements from target audiences enjoying more humorous content in a particularly challenging industry landscape.

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