London, UK October 23rd 2008 – Technology, media and entertainment PR agency, Marlin PR, has been chosen by Sage (UK) Limited, the business software and services provider, to engage the nation in a major, country-wide initiative to identify Britain’s Business IQ attributes.

After weeks of rumour that the iconic game show was set to return to ITV1, Marlin PR kicked off the PR campaign with news that Sage has partnered with ITV to bring back The Krypton Factor with a 21st century makeover. In addition to causing a buzz amongst game show fans on and off-line, the news also made headlines as the biggest advertiser funded programme ITV has ever commissioned and the first one to appear in ITV1’s prime time schedule.

The return of the toughest game show on TV is just one part of a much wider initiative that Sage is championing regarding business IQ across Britain. Many of the attributes tested and challenged in The Krypton Factor and the business IQ initiative, such as mental agility, discipline, resilience, determination, and mental and physical stamina, are exactly the sort of qualities that make people in business succeed. Who better to drive PR around this innovative initiative than the dynamic and energetic Marlin PR, which launched in August this year.

According to Jenny Tod, Managing Director at Marlin PR, “From the moment we took the brief to the day we heard the fantastic news that Sage had chosen us to manage the PR for this creative and considered campaign, it has been an incredible journey. It’s a fantastic testimony to the spirit and drive of the team here at Marlin PR that a mere three months in, we’re continuing to secure such highly innovative and high impact accounts.”

Marlin PR prides itself on being a dynamic and consultative think tank that champions PR as a critical business tool and delivers engaging, practical results driven PR campaigns.

“The Business IQ campaign and our partnership with ITV to fund the return of the Krypton Factor are both major initiatives for Sage and require a high impact and visionary PR campaign to engage the nation.  We were not only impressed with Marlin PR’s insights and creative thinking but also their energy and enthusiasm for excellence,” explained Lisa Graveling, UK PR Manager at Sage.

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