| OpenAmplify chooses Marlin PR to launch innovative web service |
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UK and US PR campaign unveils how ground breaking technology eliminates guesswork from targeting and brand safety decisions London, UK - September 2008: Marlin PR today revealed that it has been selected by OpenAmplify, the meaning platform, to support the UK and US launch of the world’s first web service that brings a human understanding to content. By using patented computational linguistics to uniquely mimic the human process of language understanding; this innovative technology is set to transform the value of online content. OpenAmplify is first applying its technology to online advertising, by eliminating the guesswork from targeting and brand safety decisions. “We’re really excited to be engaged by such an innovative and forward thinking company and strongly believe the opportunities that OpenAmplify’s technology present are almost limitless,” explained Jenny Tod, Managing Director, Marlin PR. “As an agile and energetic new agency, we understand the importance of moving quickly and taking advantage of all opportunities. That is why we are working hard with the team at OpenAmplify to get the right foundations in place for a high impact PR programme that has just kicked off with OMMA in New York and Ad:tech here in London.” “The team at Marlin PR was able to very rapidly understand the potential of our technology and we fully expect Jenny and her team to deliver on their promise to accelerate our profile and help us fulfil our growth strategy,” added Mark Redgrave, CEO at OpenAmplify. Focussed on the technology, media and entertainment sectors, Marlin PR brings together the considered, confident and consultative approach of a big agency with the integrity and personalised service of a smaller team. For further information, please visit: |
